coffee with Flo Snook + giveaway


Today i would love to introduce you to a very talented artist Flo Snook who in my opinion creates masterpieces - with a twist , but i let her explain it a bit more as for me its just magic ! I meet Flo on Instagram and i have been mesmerized by her work ever since. So if you can imagine my delight when Flo suggested we do i giveaway together , i thought i jump in on a chance and ask her to do this interview with me - so ladies and gents meet Flo x


1. Can you tell our readers about yourself and your brand ?
I'm an artist living in the south of England with a passion for our beautiful coastline. I love to draw our harbours, fishing cottages, boats and piers in a graphic style with black pen. I use my drawings to create artwork using silk screen, appliqué, and hand embroidery. I also scale up the drawings to create murals and large paintings. Flo Snook is my artists name (created from my nickname and maiden name) and has become my unique brand. I also have an Etsy shop where I sell the cushion covers, makeup bags, coin purses etc which I hand make with my drawings printed on them.

2 .What piece are you most proud of , or one that has  a significance to you
My favourite drawing so far is of the Seven Sisters chalk cliffs with the fishing cottages in the foreground, which has become several pieces of artwork of various sizes, from a 20x20cm textile canvas to 4x4ft acrylic painting. It represents a milestone in my drawing style; a strong graphic image without compromising on my linear style of drawing.


3. Can you tell me some of your strengths that really helped you in your design journey ?
I think I have an eye for what will make a strong image. I've been visualising and drawing things since I was quite a young child and this has helped me develop this ability.

4. What would be your tips for anyone thinking of starting their own business in design
I'm not sure I'm qualified to give any business tips! I just say to other creatives "Keep doing what you love, keep sharing your designs and get feedback from social media to build your confidence".

5. Can you tell me about your greatest high in your career ?
One of my greatest highs was getting a private commission from an interior designer, who was decorating Zoe Ball and Fat Boy Slim's seaside home in Brighton. I created a West Pier textile canvas for their living room.

6 .What was your greatest failure and what did you learn from that?
My greatest 'fail' was not getting back to a local (well respected) estate agent company who wanted me to design a graphic image for them. I have a chronic health problem called Fibromyalgia which can be very painful and debilitating, and at that time I had just received some more bad news about my health. By the time I got back to them, they'd hired some other person for that job.

7 . Who has impacted you most in your design journey and how?
I think my dad impacted most on me on my creative career. He was always so encouraging of my artwork and helped me set myself up with a studio when I was young. Being a creative person in the world takes courage and I think he gave me that.

8. Who is your design or style icon
I'm obsessed with following interior design influencers on Instagram, such as Pati Robins, Lisa Dawson, Dee Campling, Abigail Ahern and Reena from Hygge_for_home. These style icons of my insta feed inspire me to see my artwork not just alone in itself, but as an important element of interior styling.

9 What do you think has been your brands super power?
I think my brand's superpower is it's uniqueness. No one is creating art the way I do. It's something that I've developed myself over many years, and I love how it translates so easily into different media; from print and detailed hand embroidered textiles, through to large paintings and murals. You can have a large painting of mine on your wall, as well as owning a small coin purse with the same image on it. And it's all produced from me in my studio - no large companies are involved in making it happen.

10  Were you artistic as a child?
I was very artistic as a child. I spent hours drawing and making things, rather than watching TV. My mum still has the little 3D shop I made out of cardboard and paper, complete with facade and pavement as well as all the hand made items sold in the shop on it's little shelves! I used to like painting still life in oil paint as well as drawing detailed images of our house and garden.

11. Since Style Squeeze is all about small spaces - how would you squeeze most of small square footage (your tips suggestions )
I've always lived in tiny houses or flats, so I have lots of experience with small space living. My tips would be: regularly de-clutter your space only keeping what inspires you, cover up/decorate things which are functional but don't inspire you, decorate with colours which give a sense of space (dark colours can sometimes help with this), and be clever with storage. I think you also have to be a bit of a neat freak - it's amazing how a quick tidy up can transform a space!


12 .What do you do in your spare time?
I'm a keen gardener in my spare time. I love growing my own food and being close to nature. I have asparagus, rhubarb and strawberries growing in my front garden! (See my other insta account @perma_flo)

13 Do you put limitations on the work in terms of brave and bold or is there no fucks given?
I have got bolder over time when it comes to manifesting my art on a bigger and bigger scale. Unfortunately I have to balance this with the limitations of my health. But when it comes to design, the braver and bolder the better. A strong image is always my aim, and what I mean by that is strong black shapes with a balance of empty space. It's a matter of finding that magic ratio within the landscape and creating from there.


Quick fire questions
14 - design or functionality
I love creating art, but also art that is functional such as a cushion cover
15 What’s the stupidest thing you’ve ever done?
Stupid but hopeful thing I ever did was to start working as a silk tie designer (without a contract) for an entrepreneur who was setting up a high end tie company. I got pregnant with twins at the same time and couldn't keep up the work after I was 6 months pregnant because I was so enormous and exhausted. I never did get paid for the designs I made for him.
16. Which bad habits of other people drive you crazy?
What drives me crazy? Dog owners who don't clear up after their pets!
17. favourite dinosaur ;)
T-Rex because it's also a good band!
18. What was the worst job you have ever had
Worst job? When I worked as a telephone sales person for a double glazing company during my summer holidays!
19 . would you rather Kiss a jellyfish or step on a crab?
I'd rather step on a Jellyfish. As a young kid, I once froze in fear in the rock pools on Worthing beach and needed rescuing because I thought a crab was hiding in the seaweed near my feet!


20. Got any hidden talents ? ( what are they)
Hidden talents? I used to be good a playing the guitar and singing. I made up all my own songs.
21. coffee or tea?
Herbal tea only. I don't drink caffeine or alcohol (boring I know but I just feel ill afterwards)
22. What is the one thing, you can’t live without?
can't live without my phone. (!!) I use it so much every day for my work, like taking pictures and sharing on social media. My business depends on it.
23. In " Alternative universe if you could be any piece of furniture what would you be ?
I would be a giant sofa holding the whole family together as they relax
24. What was your worst decor faux -pass
We got our sofa recovered when the kids were young, and I thought brown cotton was a very practical colour. But I really went off brown very quickly and couldn't afford to get it recovered again or replace it. It made the whole room felt very brown and drab.
25 .who would be your idea client to work with
My ideal collaboration would be a home decor company who would be open to me designing images for their ceramics and/or cushions as well as displaying my paintings on their shop wall. 


There is also a giveaway on my Instagram - you can enter it here
for more info please visit flo Instagram here
and to purchase one of Flo unique art please click here